Finding and working with a video production company for your company can be frustrating and dangerous for a small company owner, often needing to take a refresher course in video innovation and wishing for the best. By following these three considerations when picking a video producer, you can drastically increase the possibilities that your video project will be responsive, aesthetically spectacular, and pay for itself lots of times over.
Figure out the size of the production company you need. There are lots of elements that determine the expense of a video shoot (as discussed later), the very first consideration for remaining in budget plan is the type and size of the production company. These production business may have a little, single studio and editing suite, or they might work out of their house studio and rent a sound phase when the project calls for it.
Picking a medium-sized, full-time production company will provide you the most bang for the dollar. This is not to say that large companies intentionally price themselves out of variety for small companies, some might be very happy to deal with you. It's simply that a big production home will most likely not be as excited and thrilled to earn your service for a $2000 task when they're utilized to obtaining require $20,000 tasks usually. You don't have to straight question each company about the size of their service. Look at their website and see examples of their clients ... if they appear to prefer Fortune 500 business, TV stations, and feature movies, then you can presume that they're a large production company. Or if you see a 30,000 square foot center with spotless furnishings, you can deduce that the price tag they give you will be sizeable.
2. Compare business demonstration reels to see who can provide the best quality for your budget. Once you've figured out the size of the video company to utilize, then it's time to compare demonstration reels amongst the companies in your rate range. Among the main factors that will identify visual quality in the portfolios is the format the task was shot on. Video technology changes significantly every 4-7 years, and exactly what was relayed quality 15 years ago with $50,000 video cameras can be accomplished with a $5000 HD camera today. The producer must match the video format with exactly what offers the very best visible quality for your spending plan.
There are numerous other elements that can identify the general quality of a video production, but selecting the format is the foundation upon which lots of other expenses are built on. You have to ask yourself, "Will spending X amount of additional dollars on a higher-end format increase my reaction rate or achieve my goals much better?" Quality is important for that first impression if you're doing a TV area. For an employee training video, spotless image quality is probably not important. That's why it is the opinion of this author that the HD format uses the best balance of quality and expense, for any type of video production. As you see the demo reels and portfolios of numerous production companies, take note of not just the mere image quality, however also the lighting, cam movements, and audio quality. One way to practice this is website while you're watching TV in the house. Instead of zipping past the commercials of the show you've tivo-ed, watch and concentrate on the information of how nationwide commercials are shot. Notice the smooth diffused lighting, the track/dolly video camera motions (i.e., not much zooming!), and the deep contrast with vibrant colors. Even if your video job is not a commercial spot, you can train your eye to observe quality by comparing it with the standard.
Consider the professionalism and service practices of the business. After a budget is settled, the producer needs to produce a treatment (blueprint for the video) upon which your contract will be based. You must understand ahead of time exactly what will be done, what devices will be utilized, what crew will be employed, and how each scene will be storyboarded.
There are lots of factors that identify the cost of a video shoot (as explained later on), the very first consideration for staying in spending plan is the type and size of the production business. Selecting a medium-sized, full time production company will provide you the many bang for the dollar. Look at their website and see examples of their clients ... if they appear to favor Fortune 500 business, TV stations, and feature movies, then you can assume that they're a big production business. As soon as you've identified the size of the video business to utilize, then it's time to compare demo reels amongst the companies in your cost variety. As you enjoy the demonstration reels and portfolios of different production business, pay attention to not just the simple image quality, but also the lighting, electronic camera movements, and audio quality.